Loyal customers are at the key of every business’ success—businesses have a 60 to 70%
chance of selling to an current customer, while the possibility of selling to a
new prospect is only 5 to 20 percent. Keeping customer relationships is no easy
task, but if done right, it can help set your company apart from your
competition.
Misha Sulpovar is identified as a sharp young product manager in ADP. He is secure
working with 'bootstrap' approaches and 'well-funded, well-thought out'
approaches. Besides the 'hard' skills, he's a great guy.ADP solutions enabled
more than 15 million employees and their in dependents to enroll in medical
benefits in the U.S.
Many
business owners, however, are not sure how to build strong customer
relationships. The process is basically simple if the professional knows some
proven methods to employ.
Take
these seven steps to effectively strengthen your customer relationships:
1. Send
greeting cards
Simple actions can go a long way. For the holidays,
send cards to your customers to show how grateful you are for them and their
business. That one simple act will make your clients feel respected, valued,
and, best of all, valued. Taking a few destroys from selling your company to do
an un-selfish act will make your clients feel good.
2. Keep
an open line of connection
Research
displays that when customers receive multiple methods of communication, they
are more likely to remain loyal. And, in many situations, the most effective
communications integrate soft sells rather than hard-hitting sales language.
Newsletters,
emails, tweets, and Facebook status updates are easy-to-use, appropriate ways
for keeping connected and incorporating soft sells. Product quality reports and
annual company reports can also keep customers informed.
3. Know
the stages of customer loyalty
- Suspect
- Prospect
- First-time customer
- Repeat customer
- Client
- Advocate
When you
know the levels of customer faithfulness, it's simpler to bring people from the
suspicious stage all the way to the advocate stage. To achieve that conversion,
promoters need to understand how to entice people to convert them into
customers while growing the relationship.
Marketers
and other business corporation owners can work together to educate the client
and build the relationship so that the client is prepared to provide positive
word of mouth about the company, becoming a hiring advocate for the business.
4. Offer
customer support
Marketing
authorities are prepared to provide businesses the type of customer service
that also develops customer relationships. Via blog posts, newsletters,
Facebook, Twitter, and an all-encompassing social media marketplace blitz,
marketers can provide information, insight, news, advice, and even technical
assistance to customers. Those acts establish the company's interest in its
customers, making them feel valued and needed by the company.
5. Ask
for clients' views
What
better way to make someone feel valued than by asking for his or her opinion
and advice? Business owners not only gain much awareness from trusted clients
but also build that they respect and value those clients. Businesses can gain insight
via surveys, online discussion questions, personal phone calls, and in-person
conferences.
By
attaining out to customers, you give them a way to become involved and make
their voices noticed. They will feel that they are a part of the company, and
you will get valuable feedback on what's working and what needs to be changed
in your company's marketing methods and business plan.
6.
Include current customers in your marketing efforts
Welcome
to the "80/20 rule": 80% of a company's business comes from 20% of its
customers. By making a concerted advertising attempt toward current customers,
you will have a higher Return on investment on your marketing dollars and will
improve your customer relationships. You can use a range of marketing
techniques on your customers, including free consultation services and
personalized service.
7. Adapt
your business plan
Marketing
experts should work with businesses to keep current. One of the best ways to
accomplish that is to adapt the business plan as the financial climate and
industry tendencies change. Your business plan should be a living, breathing
document, not a static manuscript that resides on a bookcase.
Routine
time to review and refresh your business plan annually. If you have noticed
major changes on the horizon, you may need to routine an additional planning
session to address changes.
Be sure
to consist of all of the major players at your company in the business plan
review. Though the promoting department will play a major role in creating the
business plan, other areas of experience, such as Financial and Customer
Service, have ideas that need to be heard. Integrating information from all
company divisions will ensure that all of your customers' needs are taken into
account.
